From the antipiracy group whymusicmatters.org:
From their about section: "The Music Matters campaign is a collective of people across the music industry, including artists, retailers, songwriters, labels and managers, formed to remind listeners of the significance and value of music." They advocate the development and use of a trustmark to differentiate illegal music sites from legal ones in the hope of curbing illegal downloading. There are more short films on their website and youtube channel check them out.
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